The Nurtur says AI SEO campaign drove 17,400 monthly citations for Irish retailer

By AI, Created 8:36 AM UTC, June 01, 2026, /AGP/ – The Nurtur says an AI SEO campaign for Irish mobility and physiotherapy retailer Medpoint generated more than 17,400 monthly AI citations and improved visibility in ChatGPT, Microsoft Copilot and Google AI Overviews. The result highlights how ecommerce brands are trying to win discovery as consumers shift from search rankings to AI-generated recommendations.

Why it matters: - AI tools are becoming a new discovery layer for shoppers, especially for high-intent purchase questions. - Medpoint’s visibility across ChatGPT, Microsoft Copilot and Google AI Overviews shows how ecommerce brands are competing for recommendation slots, not just search rankings. - The campaign points to a broader shift toward agentic search, where AI systems may influence buying decisions directly.

What happened: - The Nurtur announced results from an AI SEO campaign for Medpoint, an Irish mobility and physiotherapy retail brand. - The agency says the campaign produced more than 17,400 monthly AI citations. - Medpoint’s products and retail store are now consistently recommended by AI tools for relevant queries across Ireland. - The Nurtur published a case study on the work here: Find the full AI SEO case study.

The details: - The campaign targeted questions such as “where can I buy a wheelchair in Ireland” and “where to buy a rollator in Ireland.” - The strategy centered on conversational keyword targeting, content structured for LLM retrieval, strategic backlink acquisition and brand entity building. - The company says the backlink work focused on relevant, authoritative sources to strengthen trust signals. - The brand entity work included consistent mentions across social media, Reddit, listicles and industry platforms. - The results tracked via Bing Webmaster Tools included 17,400+ monthly AI citations. - Medpoint now ranks for competitive queries such as “where can I buy a shower chair online” and “where to buy a rollator in Ireland” inside ChatGPT. - Medpoint products also appear in ChatGPT’s product grid for relevant purchase queries. - Google AI Overviews show consistent presence for high-intent local and product searches across Ireland. - The campaign is still expanding into new query categories.

Between the lines: - The campaign is a bet that AI visibility depends on entity strength and content structure, not just classic SEO tactics. - Adrian Peh, founder of The Nurtur, said the brands AI tools recommend are the ones with the clearest entity signals, the strongest content structure and the most consistent presence across the web. - The Nurtur is using the Medpoint results to position its services around the next shift in search behavior.

What’s next: - The Nurtur says it is preparing clients for agentic search, where AI agents may make purchases and product recommendations on users’ behalf. - The agency says brands will need a positive, well-defined online presence to stay visible as search changes. - The Nurtur will continue expanding AI coverage for Medpoint across new query categories. - The agency also says it will keep focusing on traditional search, ChatGPT, Perplexity and Google AI Overviews for other clients.

The bottom line: - For ecommerce brands, the fight for visibility is moving from search pages to AI answers, and The Nurtur says Medpoint is an early example of what that can look like.